From May 10 to 12, 2024, the Vaper Expo UK Spring was held at the NEC in Birmingham. As a major European vaping event, it attracted numerous international brands and industry professionals. This marked MOKI's second overseas exhibition following its debut in Spain in April. The company showcased its MIIMU Solo single-core and Dual-COIL dual-core ceramic atomization solutions, further advancing its global expansion strategy.
Both technical solutions build on the innovation showcased in Spain and are tailored for the European market. The MIIMU Solo features an optimized ceramic heating structure, ensuring consistent power output and efficient vaporization while complying with European pod system regulations. The Dual-COIL solution utilizes dual-coil synergy technology to deliver both large vapor production and layered flavor profiles, catering to the preferences of adult users in the UK. The products attracted significant attention at the exhibition, with live demonstrations highlighting the advantages of the ceramic material, including high-temperature resistance and precise temperature control—reinforcing the core strengths previously emphasized in Spain.
The UK market is currently undergoing regulatory changes, with a draft ban on disposable vapes announced in March 2024 (scheduled to take effect in 2025) driving the industry toward reusable products. MOKI's technology aligns with the growing emphasis on sustainability and compliance, garnering considerable interest. The team engaged in in-depth discussions with numerous international clients, including partners who had shown continued interest since the Spain exhibition, strengthening the brand's overseas channel development.
The Birmingham exhibition followed the same technical demonstration approach as the Spain debut while adapting to regional market characteristics. This enhanced brand recognition and laid a solid foundation for MOKI's continued expansion across the European market, further elevating the image of Chinese innovation on the global stage.
